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OC BRAND AGENCY CAN MANAGE YOUR PAY PER CLICK ADVERTISING
The IE Design Agency offers Pay Per Click Google advertising (PPC), also called cost per click which is an internet advertising model used to direct traffic to websites, in which advertisers pay Google when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” With search engines, advertisers typically bid on keyword phrases relevant to their target market. Websites that utilize Pay Per Click ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Our analysis and setup process will get us from just understanding to actively advertising. The platforms that enable PPC at Google need a custom setup specific to each client before we flip the switch and start generating the PPC traffic. Our understanding of your business, PPC knowledge and experience, along with a competitive/industry analysis will give us a clear strategy to move forward with your PPC plan. Whether you are a PPC veteran with well oiled campaigns or just starting out as a new advertiser, we will work with you to develop a solid strategy to move forward.
THE FIRST PHASE OF OUR PAY PER CLICK MANAGEMENT
- We research our clients industry with regard to Pay Per Click Advertising
- A Website Review & Ongoing Consulting
- A Complete Analysis of Your PPC History (if applicable)
- Set Initial Expectations and Specific Goals
- Develop the initial PPC strategy
- Design and build the PPC campaign
- Perform Comprehensive Keyword Research for clients industry
- Build and Implement a comprehensive negative keyword list to suppress against
- Use of proper keyword categorization, matching Options and ad group development
- Write multiple ads per AdGroup
- Set budgeting tools properly
- Set proper ad timing and geographical targeting
- Intall Google analytics for tracking ad conversions
IE DESIGN AGENCY CLICK MANAGEMENT STEPS
Once we are complete with the first phase of your Pay Per Click Campaign, it is time launch the accounts and start generating website traffic. Once active, IE Design Agency's PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. Over time a lot of change takes place, and results depend on adapting to these changes. It is our job to recognize and react to both internal and external changes that will affect your PPC investment and strategy. OC Brand Agency will keep you informed of new opportunities, current events and always report results.
MANAGING YOUR PAY PER CLICK CAMPAIGN FOR LONG TERM
ADVERTISING ON GOOGLE
GOOGLE PAY PER CLICK ADVERTISING
IE Design Agency is a boutique digital marketing agency located in the heart of the Inland Empire
Our company provides custom graphic design services, seo, social media advertising and other
internet marketing services to connect our clients with their target market. Our passion is
developing brands and we take pride building business relationships.
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"IE Design Agency designed my websites and manages the SEO on them as well. I am impressed with the level of service and results they have generated for my business. My websites are ranking nationally on Google after 3 months of service."